communicate with purpose
Effective communications really does matter
With competition for funding, media and public support fiercer than ever, effectively communicating who you are, and why others should care, is a vital lifeline for any organization.
Many organizations and individuals do not need [or cannot afford] the services of agencies. Regardless of size and budget, help should be available to you — Susan Barnett provides that affordable alternative. As a former network news journalist, she applies her unique skills and approach to help individuals and nonprofits improve communications.
It's time to put communications in the front seat
From blogs and blasts, to press, podcasts and the elevator pitch — the communications vehicle does not matter if the core building blocks are not in place, starting with strategy, message and story.
Your cause is important -- it's time to communicate with purpose.
Applying her unique perspective as a seasoned journalist, she demystifies communications with the goal of helping organizations increase communication effectiveness and capacity, to become self-sufficient in meeting communications needs.
5 key areas of focus:
1. Communications Strategy
2. Communicating through Story
3. Content Development
4. Opinion Writing
5. Working with Today's Media
With 16 years experience as an award-winning, Emmy-nominated investigative journalist, including almost a dozen years at ABC News PrimeTime Live, 20/20, and Dateline NBC, Susan Barnett has a depth of experience effectively communicating big issues to big audiences. She started her career in nonprofit and left network news to come back home -- to help nonprofits communicate with purpose.