communicate with purpose
Effective communications matters
Fierce competition for funding, media and public support means effectively communicating who you are, and why others should care, is a vital lifeline for your organization. From blogs and blasts, to press, podcasts and the elevator pitch — the communications vehicle does not matter if the core building blocks are not in place, starting with strategy, message and story.
As a former network news journalist and seasoned consultant, Susan has unique and extensive experience working with a wide range of secular and faith-based organizations and leaders — national and local — on media/communications/advocacy efforts focused on wide-ranging domestic social justice issues, and international health/development/aid.
Many organizations and individuals do not need [or cannot afford] the services of full scale agencies. Regardless of size and budget, help should be available to you — that's Susan's ethic.
Susan's clients have appeared in: New York Times, Washington Post, USA Today, TIME, Reuters, NBC.com, CBS.com, The Today Show, Forbes, The Hill Congressional Blog, Inside Philanthropy, Huffington Post, MSNBC, Fox.com, Daily Caller, Associated Press, Religion News Service, Christian Post, Patheos, Jewish Telegraph Agency (JTA), Catholic News Service (CNS), Catholic News Agency(CNA), L'Osservatore Romano, Voice of America, Global Citizen, NowThis News & lots more...
Your cause is important -- it's time to communicate with purpose.
Applying her unique perspective as a seasoned journalist, she demystifies communications with the goal of helping organizations increase communication effectiveness and capacity, to become self-sufficient in meeting communications needs.
5 key areas of focus:
1. Communications Strategy
2. Communicating through Story
3. Content Development
4. Opinion Writing
5. Working with Today's Media
With 16 years experience as an award-winning, Emmy-nominated investigative journalist, including almost a dozen years at ABC News PrimeTime Live, 20/20, and Dateline NBC, Susan Barnett has a depth of experience effectively communicating big issues to big audiences. She started her career in nonprofit and left network news to come back home -- to help nonprofits communicate with purpose.