communicate with purpose
Effective communications matters
Fierce competition for funding, media and public support means effectively communicating who you are, and why others should care, is a vital lifeline for your organization. From blogs and blasts, to press, podcasts and the elevator pitch — the communications vehicle does not matter if the core building blocks are not in place, starting with strategy, message and story.
As a former network news journalist and seasoned consultant, Susan has unique and extensive coaching and consulting experience with a wide range of secular and faith-based organizations and leaders — national, international and local. Media/communications/advocacy efforts target wide-ranging social justice issues on the domestic front; and internationally focus on the many aspects of health, development and humanitarian aid.
Many organizations and individuals do not need [or cannot afford] the services of full scale agencies. Regardless of size and budget, help should be available to you — that's Susan's ethic.
Susan's clients have appeared in: New York Times, Washington Post, USA Today, TIME, NBC.com, CBS.com, The Today Show, Forbes, The Hill, Inside Philanthropy, Huffington Post, MSNBC, Fox.com, Daily Caller, Associated Press, Reuters, Religion News Service, Council on Foreign Relations, Christian Post, Patheos, Jewish Telegraph Agency (JTA), Catholic News Service (CNS), Catholic News Agency (CNA), L'Osservatore Romano, Voice of America, Global Citizen, NowThis News, targeted trade publications & more...
Your cause is important and your passion for it is strong. You need to be able to communicate from a place of clarity and purpose.
Applying her unique perspective as a seasoned journalist, Susan demystifies communications with the goal of helping organizations increase communication effectiveness and capacity.
Key areas of service:
1. Communications Strategy
2. Effective Story Development
3. Content Creation
4. Opinion Writing
6. Media relations
Internationally recognized for her reporting, Susan has 16 years experience as an award-winning, Emmy-nominated investigative journalist, including almost a dozen years at ABC News PrimeTime Live, 20/20, and Dateline NBC. She has a unique depth of experience effectively communicating big issues to big audiences.
She started her career in nonprofit and left network news to come back home — to help nonprofits communicate with purpose.